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What is False Advertising?

Basically, false advertising is any advertising that deceives consumers. This includes misleading or deceptive advertising that technically may to true, but may be misunderstood by consumers. In most cases false advertising leads a consumer to believe that certain benefits will be received, when they're not.
The Federal Trade Commission (FTC) has the authority under Section 5 of the FTC Act to file lawsuits against advertisers believed to be making false advertising claims. This authority extends to traditional media - print, television, radio, and telephone.
The FTC's authority for false advertising has also been extended to cover online advertising, and the FTC has been very aggressive in its enforcement on the Web. Since 1994, the FTC has brought over 100 enforcement actions against online businesses.
However, claims for false advertising aren't limited to the FTC. The attorneys general of various states have also been just as active filing claims based on state laws that are similar in concept to the FTC Act.
Why It's Relatively Easy to Inadvertently Make False Advertising Claims
Most Internet entrepreneurs don't intend to make false or misleading claims.
What most Internet entrepreneurs don't know is that It's relatively easy to inadvertently make a false or misleading claim. The primary reasons are:-
-most SaaS and ecommerce websites write their own marketing copy, and
- many websites are not updated periodically.What's marketing copy?
You can boil down it down to this - it's the clever stuff you write to sell your site and it's product and/or services. And it doesn't have to be presented in the format of a typical "advertisement". It may simply be in the form of your pricing and descriptions of your products and services - and even in the text of your website legal compliance documents such as your Terms of Use.
Danger signs include incorrect product or service descriptions, incorrect pricing, or photos or online demos that don't portray your products or services accurately or completely. Maybe your descriptions, pricing, photos, and demos - and even your website legal documents -- were not misleading when they were first added to your website, but you've failed to update them over time -- with the result that now they're now out-of-date and misleading to consumers.
The 5 Rules
In interpreting the FTC Act, the FTC has determined that a representation, omission, or practice is false or misleading if it is likely to:
- mislead consumers, and
- affect consumers' behavior or decisions about a product or service.
In addition, an act or practice is false and misleading if the injury caused (or likely to be caused) is:
- substantial,
- not outweighed by other benefits, and
- not reasonably avoidable.
These rules are also reflected in various state statutes that also prohibit false advertising.
Recent Illustrative Cases
The best way to get a feel of how these rules are interpreted is to take a look at some of the cases construing them. Here's a short list of illustrative cases.
1. Earlier this month, Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web. The company will pay $300,000 in penalties and costs to the state. The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on websites, according to New York's attorney general. Lifestyle Lift also created its own websites of face-lift reviews to appear as independent sources.
2. In May, 2009, a trial court in Washington state ordered Expedia to pay class action plaintiffs $184,000 based on its ruling that Expedia's website Terms of Use amounted to a breach of contract. Expedia's Terms of Use stated: "service fee goes to covering costs". Plaintiffs alleged that more than costs were included in the service fees and relied on an internal Expedia email that estimated service fees would generate $2-$3,000,000 in net profit for the company in one quarter. The court stated that "plaintiffs correctly conclude that profits, not costs, are the subject matter of these 'service fees.'" Therefore, according to the court, Expedia's contractual definition of service fees that was found in its Terms of Use constituted a breach of contract because Expedia "collected profits along with covering costs."
3. In 2007, the FTC filed an action against Payneless Credit Repair, LLC and its owner for making the following claims on the company's website: "Fast, Legal, Effective, Credit Report Repair ... We will fight to remove negative items from your credit reports, so you can improve your credit score . . . " The FTC alleged that the defendants violated the FTC Act by falsely representing that they can improve consumers' credit reports by permanently removing negative information, even when the information is accurate and not obsolete.
4. In 2005, the FTC filed an action against MP3DownloadCity.com for the following ad: "And best of all people are not getting sued for using our software. yes! it is 100% legal". The FTC alleged that MP3DownloadCity.com violated the FTC Act by falsely claiming that membership in its service made P2P file sharing legal.
Conclusion
Writing your own website advertising copy - as well as your website legal documents - can get you in trouble if you're not careful.
Sometimes you can be a little too clever. Other times, you may have simply failed to keep your product descriptions, pricing, or website documents up-to-date.For these reasons, it's a good idea to be familiar with the FTC's false advertising 5 rules and to review your website periodically to ensure that all statements are true, accurate, complete - and not misleading

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Meta Tags - How to create your meta tags
Meta tags are specific HTML tags that exceed their "what you see is what you get" functions to display content and serve as a mediator between the site page and the search engines, performed by their crawling robots.
The Title Tag is, as it can be assumed by its name, the site or page title that best describes the site content and purpose and contains of short phrase that can include the site name. It can be separated or not by colons but must include the words that describe the main functions of your site. When you write it, you can consider that the search engines will select your site in the search results more successfully if the metas contain the keywords you are going after in the search engine optimization.
comMySite: MySite functions



Meta tags are easy to create with the PromotionWorld's Meta tag generator that makes this task an easy one step effort to get the entire code the way it should be in the site's HTML code immediately after the tag.
To be sure that your meta tags contain the appropriate keywords that will lead you to the top of the search list you can try a little research using the Keyword suggestion tool. Here you can find what are the most searchable keywords related to your content and to include them in your meta tags. You can go back again and again to check and update your keyword list according to the search trends.

Search Engines - How to submit your site
After your site is dressed with the meta tags, you are ready to go and submit it to the search engines. The Free Search Engine Submission tool will automatically submit your site to more than 60 search engines, including the best known. Just follow the easy steps and you will get your site submitted and a detailed report about the submission process results displayed and send to you.

Search Position - Where You Are
The positions of your site is easy to find using the Keyword Ranking Monitor. This handy tool will quickly tell you the site ranking on Google. You can check the competitors' sites as well to see where you are. To find out where your competitor's sites are located you can look at the WebSite Location Tool.
The effective optimization is based on statistics and you can check up how your results change thru the time using the secure help of PromotionWorld's Keyword Ranking Monitor. Your keywords and URLs are stored easily accessible with your user name and you can check the trends of any keyword search results displayed in well designed graphics. You can even select a keyword from the keyword suggestion list and import it into your keyword result table just by one click.
The most advanced search at all Google Datacenters can provide you with information about how your ranking is moving depending to which server the search inquiry is sent. This Google DataCenter Watch tool can allow you to predict your keyword optimization efforts.

Links - The secret of traffic
The links that are going to your site by other sites are important for your Traffic and Google PageRank. You can permanently check up your link status with this Backlink Tracker Tool. Your link history will be stored and here you can find how effective your link exchanges with other sites are - a technique of vital importance for your site online success. To check your Google PR now just go to the Google PR Tool enter the URL and get the result.

Extras - Convert your site traffic into money
There is a good advertising program that gains more and more popularity and becomes a materialized developer dream of earning just from the user traffic to the site. Google AdSense is designed to provide you the opportunity to provide to your users fresh related to your content links and to make you benefit from it without any effort. Using Google AdSense Tool you can see from here how the Google Adsense ads will appear on your site. Try this simple and attractive free tool to see the Google AdSense program diversity designed for your content.
If you already have a Google AdSense account you can easily monitor your AdSense data displayed in graphics and charts to get you an easy visual access to your campaign.

WebSite Gifts - Count your visitors and make them happy
Your site content will be more accessible if you provide the users an option to search free thru your site pages. You can get this Free search for your site.
A good gift for your site is the Free Counter displaying the number of visits for your pages. Get this tool and set it on your site. If you have an idea of some different image you can send that or if you feel, you can prepare an image and send this to be included in the tool set. Be creative and make the other users appreciate your talent.
I hope that you enjoyed our touring thru the amazing tool land and you get even more ideas about how can you promote your site.

Free Classified Advertisement Sites

In 2003, the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to a lack of reporting solidarity Market Statistics vary concerning the total market for internet classified ads. The Kelsey Research Group lists online classified ads as being worth $13.3 billion, while Jupiter Research provides a conservative appraisal of $2.6 billion (2005) and the Interactive Advertising Bureau lists the net worth of online classified revenue at $2.1 billion (April 2006).
Newspapers have continued their downward trend in classifieds revenue as internet classifieds grow. Classified advertising at some of the larger newspaper chains has dropped 14% to 20% in 2007 while traffic to classified sites has grown 23%.
As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often vertical in nature with sites providing advertising platforms for niche markets of buyers of sellers.

Some list of classified sites can be listed as follows, where you can submit your page, sites and blogs for free:
1second ffanet 5starads adanad 1second adtrader classified2000 metromkt theadnet adpost buysell beerinfo bestmall shoplet letskus buy-and-sell buysellcommunity cdncc carnet citynews classifieds2000 classifiedads classifiedsforfree classifiedsfree classifiedslive classifiedtoday coolcashezine cracker coolcashezine coinlink comcorner comm-plus daremore dsphere direct-go domesticsale eclassified.2n4m epage classifieds.forthefarm findit freebizadsweb freecartrader horseworldwide home.ican ads4homes fpmarketing geelong.melbourneexchange vancouver-webpages golfcircuit golf.usedtrading chinaplaza homeschoolads hooverdog heretoanywhere swap.qth hamtrader healthcaremall inetgiant interking classifieds.wwbcity intheworld iowacity vcs justmalls classifieds.livedeal lovedstuff kickads magicsearch sellswap classifieds securenet motorcyclecity music3ads musicconnection mnusa musiciansnews mytownads newquestcity nelpub netclassifieds netnickel npsglobal classifieds.nnsw ifor nettrader ozfreeonline ocala4sale citynewslive pacifichotrods pacprod place-an-ad platinumpurchase london.photo-ads quick-checks domains.googlesyndication rlaj sandiego.backpage scultura shopatthemall shopzone smbtn angelfire surplusrecord sunfleas statewidecars autotrader thegolfclassifieds tokyoyy traderonline tradenpost usedpart usfreeads vancouver-webpages beehive.twics vkool shoppersurplus domains.googlesyndication web-cat webquests webtrak webseekermall where2go peopleconnectionblog classifieds2000 edndale ourworld.compuserve tosell fy wwcd domains.googlesyndication cdepot hyt domains.googlesyndication classifieds.yahoo yummiesinc zipmall zipshop 1second.com absolutelyfreebies accusubmit.com addme adlandpro ads2go bestads business8 classifiedsclub classifiedsforfree classifiedsforfree clockwatchers comcorner ecki epage everydaybusinessonline ezfree freeclassifiedads fy holton l.webring ld linkomatic megaresponse megaresponse megaresponse nightflight qualitybooks recycler shopatthemall smallbizffa_________________________________
Free Classified Ad Submitter's:
ecommercedealers
adsub.worldwideworkathome
wavget
myfree-classifieds
handyarchive
handyarchive

Search Engine Optimization



Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.
SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

Here are some links for you to promote your page, sites and blogs for free of cost:


FFA submit List:
http://www.lsblogs.com/add_url.php?c=5
http://lucknowwebs.com/templates/classified/classifiedportal/add_url.php?c=2
http://www.lyricalbruce.net/2007/modules.php?name=Web_Links&l_op=AddLink
http://www.macmusic.org/links/add.php?lang=en
http://www.mathfanatics.com/mathlinks/add_url.php?c=1
http://mctaggartmedia.com/add.php
http://www.megawhite.com/cgi-bin/add.cgi
http://www.metrokarges.com/cgi-bin/links/cougalinks.cgi?action=add-url
http://www.mhhe.com/cgi-bin/links/add.cgi
http://www.minelinks.com/cgi-bin/s/search.pl?Mode=AnonAdd
http://www.mineralsites.com/index.php?do=basic
http://www.miodirectory.com/add_url.php?c=4
http://www.mobitola.com/add_url.php?
http://www.scriptsgalore.net/directory/models-int/links.php?ax=add
http://www.moldnews.org/cgi-bin/links/cougalinks.cgi?action=add-url
http://momof2boys.com/TheDirectory/add.php