Guide for promotion and Page Rank (PR)

Very often we receive questions about how to promote new website blog or page and get more visitors or traffic. While it’s easy enough creating new website from zero, everything becomes much more complicated and difficult when it comes to website promotion, increasing page rank, online advertising and traffic. There is no wonder, because website promotion requires lots of skills and experience, and not all webmasters know how to start.

This guide was written to help you attracting more visitors and increasing website traffic and its page rank. It should be useful for newbies and advanced users, because this guide covers most aspects of successful site marketing and most of methods are explained step by step. However, if you believe some methods are above your technical skills, don’t worry. Just skip these methods and continue to other. So enough chit chat, let’s get started!

Natural (or organic) traffic is type of traffic coming from all major search engines. If any visitor searches for some kind of information and finds your site in results, you get organic traffic! Unfortunately, it can be really hard (depending on your niche) to get website listed in the top of search engines. So one of things you may want to do – submit your URL to all major search engines manually. Usually just visit any search engine (where you want URL to be submitted) and type something like “submit URL” into search box. Engine will surely return a page where you may submit your URL for indexing. If your sites contains sitemap file (like sitemap.html or sitemap.xml), be sure to submit sitemap file as well - it will speed up whole indexing process.

External links never hurt. The more websites will link to you, the more traffic you will get. It’s that simple! Swapping links is easy enough. All you need to do – find related websites and contact their webmasters asking to exchange text links with you. Ask webmaster to add your link to his site, and do the same for him. However, try exchanging text links with high quality sites only. Having links on junk site (which has low number of visitors) will not help much. It’s better to have one link from big website instead of having 10 links from tiny sites, remember it when looking for links exchange partners. If you want to know what is the easiest way finding links exchange partners, do this  - visit www.dmoz.org, select category related to your website, and then simply email webmasters of sites you like. Another way to find link partners is searching on Google.com for your top keywords. For example if you are willing to rank for "blue widgets", go to google.com and do a search for this keyword. You will get a list of top websites now try to contact owners of these websites and request link exchange.

There are thousands of link directories on the Internet. Some of them are free, and others are paid. This time we will focus on free directories only. Having links on directories not only helps increasing search engine rankings, but also help getting more visitors who come from directories to your site directly. The biggest free directory on the Internet is dmoz.org, but it accepts only very high quality websites. If you believe your site is really high quality, try submitting it to dmoz.org. Also you can find other directories easily. Just go to Google (or another favorite search engine) and type “free link directories”, "link directory", "backlinks directory", "links exchange directory" or something similar into search box. You will find hundreds of link directories waiting for your submission!

Social bookmarking networks works in similar way like link directories, but there are some differences too. The main difference from link directories is popularity. Social networks get millions of visits per day, so you may get more traffic too. However, to become successful in social networking, your site must contain high quality content. When you submit your URL to social site, other visitors can rate it. If rating is high, your URL is moved into main page where more people can see it. Adding links to social networking sites also will help getting better rankings in search engines. This work is pretty hard, so you may submit URLs manually or use any automated social bookmarks submitter software – it’s up to you. And here is the list of top 15 social bookmarking sites (where you may submit your URL).

#5 Forum Traffic.
There are thousands of webmaster forums around, and most of them have special sections where members can reveal their websites for reviews and criticism. After posting a message about your website, you will get not only a direct backlink, but also professional tips and criticism from other community members. So you will know what needs to be improved. However, be sure to read forum rules before making any post (especially if you are a new member to forum). Different forums have different rules, and if your message will not comply to these rules, your account will be banned and message deleted. It’s better to spend minute reading basic rules, instead of posting message with your URL and getting everything deleted shortly. If you want to find forums where you may submit website for review, use  “webmaster forum”, “site showcase”, “show your site forum”, “site reviews forum” and similar terms in search engines – you will surely find hundreds of forums waiting for you.

#6 Signatures.
Many message boards, blogs and other websites allow visitors using signatures. If links in signatures are allowed (once again, read forum rules first), add one or more links (most sites allow adding up to 3 links in signatures) in your own signature. Once you will post a message, signature with backlinks to your site will be automatically inserted below message. Nice and easy way to build traffic, isn’t it?

Well, there are many more ways building traffic and attracting more and more visitors every day, but these tips should be really good start point for most new webmasters. Yes, there are even bad and unethical ways of website promotion and money making online, but we will not cover these strategies at the moment. However, we’ll try updating this guide often to reflect the latest changes on the Internet and deliver you the best results possible. Don’t worry if you don’t see the results right after starting – experience will come!

Good luck!


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Social Bookmarking Sites

1 | twitter

19 - eBizMBA Rank | 89,800,000 - Estimated Unique Monthly Visitors | 26 - Compete Rank | 19 - Quantcast Rank | 11 - Alexa Rank.


2 | digg

102 - eBizMBA Rank | 27,500,000 - Estimated Unique Monthly Visitors | 134 - Compete Rank | 61 - Quantcast Rank | 112 - Alexa Rank.



3 | Yahoo! Buzz


310 - eBizMBA Rank | 16,000,000 - Estimated Unique Monthly Visitors | 220 - Compete Rank | *400* - Quantcast Rank | N/A - Alexa Rank.


4 | reddit

392 - eBizMBA Rank | 15,500,000 - Estimated Unique Monthly Visitors | 857 - Compete Rank | 199 - Quantcast Rank | 119 - Alexa Rank.


5 | StumbleUpon
423 - eBizMBA Rank | 15,000,000 - Estimated Unique Monthly Visitors | 538 - Compete Rank | 551 - Quantcast Rank | 180 - Alexa Rank.


6 | delicious

869 - eBizMBA Rank | 5,500,000 - Estimated Unique Monthly Visitors | 1,396 - Compete Rank | *870* - Quantcast Rank | 342 - Alexa Rank.


7 | tweetmeme

873 - eBizMBA Rank | 5,450,000 - Estimated Unique Monthly Visitors | 1,317 - Compete Rank | 877 - Quantcast Rank | 426 - Alexa Rank.


8 | mixx

1,512 - eBizMBA Rank | 2,600,000 - Estimated Unique Monthly Visitors | 2,833 - Compete Rank | *940* - Quantcast Rank | 764 - Alexa Rank.
Most Popular Social Bookmarking Websites | Updated 1/3/2011 | eBizMBA




9 | FARK


1,728 - eBizMBA Rank | 1,850,000 - Estimated Unique Monthly Visitors | 2,045 - Compete Rank | 1,019 - Quantcast Rank | 2,120 - Alexa Rank.


10 | Slashdot

1,805 - eBizMBA Rank | 1,700,000 - Estimated Unique Monthly Visitors | 2,335 - Compete Rank | *1,825* - Quantcast Rank | 1,254 - Alexa Rank.


11 | friendfeed

2,380 - eBizMBA Rank | 1,500,000 - Estimated Unique Monthly Visitors | 4,053 - Compete Rank | *2,400* - Quantcast Rank | 686 - Alexa Rank.


12 | clipmarks

2,541 - eBizMBA Rank | 1,400,000 - Estimated Unique Monthly Visitors | *2,800* - Compete Rank | 1,679 - Quantcast Rank | 3,145 - Alexa Rank.


13 | newsvine

2,544 - eBizMBA Rank | 1,390,000 - Estimated Unique Monthly Visitors | 2,224 - Compete Rank | 2,020 - Quantcast Rank | 3,388 - Alexa Rank.


14 | diigo

3,078 - eBizMBA Rank | 1,200,000 - Estimated Unique Monthly Visitors | 4,765 - Compete Rank | *2,700* - Quantcast Rank | 1,769 - Alexa Rank.


15 | Propeller

4,377 - eBizMBA Rank | 1,000,000 - Estimated Unique Monthly Visitors | 7,170 - Compete Rank | *4,250* - Quantcast Rank | 1,712 - Alexa Rank.





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3. Event video Do you host industry events or attend conferences? Create a video summarizing the learnings of the participants and show how fun and educating it was.

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In Closing: To SEO or To PPC?

The online community is definitely a large market place that you cannot ignore, especially if you have an Internet business. There are thousands if not millions of consumers that you can tap in the Internet.

At the same time, the Internet also poses a quite different challenge. The easy access that Internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your Internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your Internet business as strategy for search engine marketing.
SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of Internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire.

SEO is the process taken to make sure that the Internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. To get a search engine optimization, you will have to build on your own Internet site frequently hit Internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

PPC gives way in advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.


  • PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

  • At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

  • You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

  • You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short-term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want!