How to Apply the BUM Marketing Method to Increase Affiliate Sales

There is quite a buzz about the BUM marketing method these days and rightly so. BUM marketing is easily the easiest marketing method to follow. As developer Travis Sago states on the BUM marketing web site, this is something that anyone with some time, an Internet connection, and the ability to employ a logical thought sequence can accomplish.

Within this context, the use of several of the approaches found within the BUM marketing approach can be used to increase the sales potential for any affiliate marketer and result in an enhanced revenue stream. Here are a couple of the ideas from the BUM marketing method that will help you to begin thinking in terms of how to make more money.

One of the key components of any affiliate marketing program is to find ways to get the right people to click on ads. Generally, this means driving people to the pages where the ads are housed and keeping their attention long enough for them to spy the ads and decide to give them a try. One of the main ways to accomplish this is with the use of keyword optimization.

Contained within the BUM marketing method are some simple tricks to uncover key words and key phrases that regularly result in a lot of hits on search engines. Making sure that the content of the web page where the ads will reside is rich with those key words will make it much easier for people to find the pages online and will increase the chances of them clicking on the ads.

As Sago points out, there are several places around the Internet that Google seems to love, and getting content on those sites is free. All you have to do is contribute content, arrange for the ads associated with your affiliate programs to pop up on those pages, and you are off and running.

The BUM marketing concept also has a recommendation when it comes to writing your content. Borrowing the principle of KISS from public speaking programs, you want to keep the content simple and fun to read.

How to topics are great and a format that includes quick and easy reading sentences and bullets will go a long way toward becoming favorites on search engines? As Sago makes clear, it is not necessary to create a doctoral dissertation in order to write a piece that is informative, interesting and has plenty of key word enrichment. Generally, an article that is between two hundred and five hundred words will do the trick nicely.

Placement of the content is also very important if you are to hope to bubble to the top of the search engine listings without having to pay for the privilege. From this perspective, there are several article web sites that welcome contributions by people who can put together a credible string of sentences.

While the sites do not pay you for the content, that is perfectly fine in this instance. What you want is a slot on a web site that is loved by the search engines and will allow affiliate ads to run along with your content.

Identifying those web sites and contributing that free content, then placing your affiliate ads to run with your content will result in much more income than developing your own web site and scrambling to find ways to get noticed during searches.

The overall emphasis in the BUM marketing method is to make the best use of resources that are already in place on the Internet. By using online tools to identify popular keywords, writing short articles that will include those keywords, and placing the content on the right web sites, you will be well on your way to making a nice amount of sales each month with your affiliate marketing programs.

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BUM Marketing Exposed For Affiliates

What is BUM Marketing?

Marketing programs come and go. Some of them breed a lot of success and others don't fare so well. In many cases, there is a lot of expense involved to sign up for a program, get the materials and set up shop. None of this is true with BUM Marketing.

As a common sense approach to creating an ongoing revenue stream, the basic concept of BUM marketing is to make good use of the resources that are already available on the Internet. The great thing is that using these resources requires little on the part of the user, other than free registration for revenue generating tools, posting free articles, and being inventive with SEO optimization.

The founder of this common sense marketing concept, Travis Sago, credits his wife with coming up with the name for the method. The name comes from the belief that Sago could take any bum off the street, trot him or her down to the local public library and onto a computer, and help the individual develop a revenue stream that would begin to bear fruit within a very short time.

True to his word, the free online training video that Sago has developed is not just a teaser designed to entice people to buy an e-book or sign up for some marketing concept. There is actually a great deal of usable information included in the course.

You can learn some valuable information about how to use Google search engines to your advantage, some great places to create how to articles and incorporate keywords that will result in some excellent income opportunities. Sago shares a lot of expertise that he gained by trial and error, and helps people to sidestep situations that could slow down the process.

For those that may wonder how to go about getting the most from keyword optimization, Sago provides a perfectly simple and logical way to uncover phrases that are sure to be attention grabbers and get you to the top of the search engines. He uses a method that anyone can use, and curiously enough, one that not that many people actually think about using. Of course, this is true of quite a bit of the information contained in the BUM marketing course; it is all out there, but before Sago, nobody took the time to put it together in such a logical and straightforward manner.

There is one word of warning here. Sago does not present a get rich quick marketing scheme. There is some work involved with the BUM marketing method. It requires establishing the portals for revenue generation and then also researching and writing copy that provide opportunities to prompt folks to visit those portals.

This is not a program where you fill out a couple of blanks and consider yourself done. Be prepared to put in some time getting started. Also, while the odds are very good that you will see some revenue in a very short time, don't expect an avalanche right out of the box.

Like any business, it will take time to build up those revenue streams. Sago makes this clear in the course and also offers helpful ideas on how to incrementally increase your web presence and over time establish a nice steady income. For people that have tried online affiliate marketing and not done very well, BUM marketing may be just the approach you need to think about in order to get moving again. Anyone what is interested in giving affiliate marketing a try should take the time to sign up for this free course and soak up this excellent process.

BUM marketing is easily one of the most comprehensive, yet most common sense approaches to affiliate marketing to come down the road in a long time. Check out some of the reviews of BUM Marketing available online, as well as visiting the BUM marketing web site. It will be time very well spent.

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Recommended SEO-Oriented Affiliate Marketing Techniques

If you want to make more affiliate sales, you have to ratchet up your traffic-generation efforts. There are a number of ways in which you can do that. You can send out solo mailing ads, you can use pay per click advertising, you create banner ads, you can post on forums -- et cetera.

Of all these avenues for traffic generation, search engine optimization may be one of the cheapest in terms of the amount of time and money it will take per visitor generated.

One of the biggest bonuses to SEO-generated traffic is that it continues to flow in without any additional work and money. With that said, you are probably familiar with the many routine ways of generating traffic. You know about using tags, using keyword optimization, submitting articles to directories, getting back links, etc. This is nothing novel. You’ve tried these techniques and you’ve either gotten results or not).

At this point, what you’ll want to do is find a couple of feathers to put in your cap – a few truly novel SEO techniques that you can use to boost your results. With affiliate marketing, you have a number of interesting options. I will discuss some of them in the remainder of this section.

Let’s start with “Niche Marketing on Crack”: http://www.nichemarketingoncrack.com/.

Sound interesting? This is a new method from Internet marketer “Andrew Hansen”; and it offers a far more realistic, far more credible explanation of how you can generate traffic as an affiliate product marketer.

Now, unlike most big launch products you’ve probably seen, it doesn’t offer a plan for making a million dollars. And this is perhaps one of its best features. Rather than giving you the “big plan,” it tells you how to make small sites in a short period of time that will make you a small amount of money each year. One of the strangest things about this product is that the claims are unsettlingly reasonable.

Additionally, it teaches readers how to become successful and replicate that success dozens of times over through a fool-proof system. Rather than giving readers an opaque set of directions or a laundry list of Internet marketing banalities, it gives readers a clear, step-by-step set of directions that walk you through the entire process. Andrew claims that his girlfriend and her mother were able to replicate his success—were able to make sales consistently with these sites—with no prior knowledge of Internet marketing.

But that’s not all. In addition to using Andrew’s strategy, there are a number of other methods you can use to generate traffic for little or no cost through search engine optimization. For instance, you create a forum on your site; and encourage people to post. Not only would this help to encourage repeat traffic, but this would allow your .visitors to generate content for you, which search engines would rank and attribute to your site.

You could also use scripts to collect data and arrange it in certain ways on your site. For instance, Mr. Rat’s Amazon product feed (which you can find here http://www.mrrat.com/scripts.html

html) collects information from Amazon and then displays it on your site according to your own specifications.

You could purchase or create scripts similar to this that automatically collect product information and display it in a unique way. Google will take not of this next time they rank your site; and you are likely to see an improvement in your search engine ranking positions as a result.

When it comes down to it, you have many options for improving your search engine ranking positions; and doing so can often be much cheaper than using pay per click sources of traffic. So integrate some of the aforementioned tips into your arsenal and put them to use generating traffic.

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Tracking and Monitoring your PPC Ad Performance

You’ve heard the wild-eyed “experts” raving about it: “You have to test and track”, they’ll tell you. They’ll rattle on, pontificating on the virtues of tracking and testing. They’ll tell you that you can never have a successful business without testing and tracking.

They may even tell you that, if you’re not already wealthy, it’s because you’re not testing and tracking. But is this all hot air? Or is there something vitally important about testing and tracking? When it comes to business, being able to track the effects of all of your decisions actually is vitally important. The experts may not track and test as much as they urge you to, but their exhortation is nonetheless correct: you should test and track.

Doing so will allow you to determine when something really is effective and when something simply isn’t producing results.When it comes to pay per click advertising, you have the unique opportunity to test and track everything. While you might not be able to test and track your other forms of advertising as easily, PPC is relatively easy to track; and, for that reason, you should consider doing it, so you can constantly improve your campaigns.

So what does testing and tracking consist of with PPC? There are several levels. The first level is testing and tracking the effectiveness of your advertising campaigns. For instance, out of every 100 people who view a certain ad you’ve posted, how many are clicking through? This is your conversion rate; and you should know this, so you can compare several ads to determine which is best.In the aforementioned situation, the “tracking” component involves looking at conversion rates. The “testing” comes in when you slowly tweak the headline in your PPC ad, testing out different elements to determine which performs best. Eventually, you should come up with an ad that you cannot improve on significantly – and this will all be determined by tracking and testing.

Next, you will want to track and test your sales page. Again, here, determine your conversion rate. How many sales do you make per 100 visitors? Also, are there significant differences in conversion rates for each advertising campaign? Are people searching for certain keywords and clicking on certain ads more likely to buy than people searching for different keywords and clicking on different ads?

If this is the case, then you may be able to afford to spend more money on certain ads; or you may want to reword other ads, so that you can weed out traffic that isn’t likely to convert.Even if you’re already running profitable PPC advertising campaigns, you can still probably improve your profit margins; however, in order to do that, you need to know where the deficiencies and break-downs are in your system. Are they on the sales page? Are they in the ads? Did you select the wrong keywords? Did you pay too much for certain keywords? Are certain ads not converting as you expected?

Whatever the case may be, you need to figure it out if you want to increase your profit margins. Luckily, if you’re advertising with Adwords, Google provides a whole host of tools you can use to track and test your PPC campaigns.

Not only can you monitor your PPC campaign statistics, but you can also insert a piece of code in your sales page, which will allow you to track visitor behavior, so that you know everything visitors do from the point in time when they view your ad to the point in time when they buy (or don’t).

Testing and tracking may not be simple, but it is necessary. Even if you’re running a profitable business already, you should consider testing and tracking as a means to increase your profit margins.

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5 Unique Ways To Get Free Advertising

1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end. 2. Leave A Message When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link. 3. Sign Guest Books When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book. 4. Write A Review When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end. 5. Send An E-mail To The Editor When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her web site.

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