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Search Engine optimizaton is really a balance of what you do and what you do not do. SEO is a process which needs your time, efforts and commitment. You dont do SEO today and reap its award tomorrow. SEO is a constant and consistent process.

With the foreseen changes to happen in the world wide web, all you need to do is be ready. Remember that you are doing SEO for your readers, subscribers or consumers and search engine friendliness follows smoothly when that is your mindset.

Here are simple checklist to serve as a reminder:


  1. SEO is not one time knockout punch but a commitment to improve on a regular basis.


  2. Do not be tired of learning new SEO secrets and techniques. The turnover of technologies is very fast paced and what you know now may not be useful tomorrow. Always go for new skill set.


  3. When hiring an SEO company, ask all you want to ask them.


  4. Patience is an SEO virtue. It will take a few months or so before you see its results.


  5. From the start, make use of web analytics as guide to setting your SEO goals.


  6. Do not forget the basics of website building.


  7. Incorporate the website map page that can aid the search engines spiders to crawl its way ariund your website.


  8. URLs must be SEO friendly. As much as possible, make use of keywords which can easily be recalled by internet users.


  9. At the kick ofof your SEO project, search for keywords that essential for your business or field.


  10. Give your web pages relevant and unique titles and descriptions.


  11. Think of your readers or consumers before thinking of Google, Yahoo! and Bing.


  12. Unique contents never fails. Original content will make you stand out from the rest. Search engines will love you and so will the internet users.


  13. Establish link wisely using reliable and trusted search directories.


  14. Blog search engines love blogs where their spiders can crawl for fresh and well-structured information.


  15. Issue press realese to give your site some exposure. Remember though that there must really be something news worthy or else it will not serve its true purpose.


  16. Be active in social media marketing. Actively participating in different websites will help establish your credibility. Once you are considered as an expert in your niche, word about your website will spread like fire online.


  17. Maximize the opportunity of winning your local traffic. If you own a business, post your number and address where potential clients can contact or visit you.


  18. Take advantages of the free tools that are given by search engines and different websites. This will help you implement SEO without costing you any money.


  19. Diversify where you get your traffic. This will keep you safe from any algorithm updates which may hit your website hard. Grow your market through newsletter, ezines, blogs, social media and local search. Potential clients are all over the place and you should have a very good marketing strategy to get a big chunk.


  20. Always be updated. Keep the list of SEO resources which you can use. Never get tired of looking for new references since SEO will also evolve as search engines, the internet and the users continually evolve. Make sure that you will not be behind SEO race.

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Evolving of Internet and SEO

How we are using the internet is changing the world. We are using it for business, for arts, or simply for expression of our ideas. Still the future will be focused on reaching to other people online. According to experts, how you should optimize your website will also get a facelift.
Experts are foreseeing how search results will be subjective. There will be big shifts with how we see the page results in Google, Yahoo! and Bing.
Search Results Based on Behavior
How you will see your search results on your end will not be the same how one person on another computer will see the search results. Personalization will be the name of the game and things will depend on the search history of the individual.
Let’s say you enter a generic term like “dog”. One person might be looking for the types of breeds while another is looking for adoption information for dogs. Ideally, search engines will know what one is looking for.
Intention Prediction
Search engines will be able to predict what your intention will be. This may be based on your IP which is tracked by the search engine. The search engine will know when you enter “Mercedes Benz” in the search field. It will determine if you are just researching for information or do you have an inclination to buy a car. The search engines will be able to take you to the web pages that will answer your needs.
R.I.P.: Ranking
Page ranking may soon be dead. Experts are predicting major shifts that internet users will see in their search results. SEO consultants will have to look into conversions, actions, bounce rates, traffic, and analytics.
Traffic will be the name of the game as intent based search and behavior based searches start to go full swing.
Universal Search
Search engines will have the capability of crawling into audios, images, and videos. The search engines will be able to convert them to text and tell how interesting, relevant, and reliable your website is.
Videos will be search engine friendly and gone will be the days when search engines don’t find videos and audios useful. Spammers will not enjoy the future of the internet since they are just scraping on text which will not get the ranking or attention from the spiders. Generally, internet marketers must come up with contents that can convince users to bookmark their site, interact, read, or other things which will mark the site as very important to the user. Technologies that recognize the contents of scanned objects are also being developed. This will paved the way for inclusion of books, letters, and other documents as part of the search results. SEO wise, these materials cannot be beefed up easily because of the set up but will be very useful for everyone as the resources for information broaden. Not relying purely on metas or tags, search engines will be able to visually identify specific faces of persons, or places that one enters into its search fields. Specific keywords in a speech or audio file can also be recognized and be easily found through the search engine. Social input will be very important in the future and internet marketers will have to find a way so users will favor their websites.

Promotional materials for blog

The basic goal of search engine optimization is to make your website more visible to the search engines. Proper SEO will lead to higher page ranking and ultimately bring in higher traffic. The more users that visited your site, the higher chances of monetizing and earning profits.
SEO is just one tool in the box to improve your website in terms of relevance and eventually traffic. There are several ways that you can explore to boost your hits and conversions:
Once you have optimized your website, it will be best to consider submitting it to the search engines. Search engines have the sections where you can submit your site but do not expect that they will find your site right away.
Spiders of search engines crawl the internet to index millions of websites on a regular basis. We cannot be sure when the spider will evaluate your website. The search engines will also reserve the rights of opting to visit your website or not. You can try your luck with Google, Yahoo! and Bing.
There are also search directories which can evaluate the relevance of your website. Unlike search engines, they do not have computer spiders to do the job. These search directory are maintained by humans.
Another good venue to give your website some exposure are webmaster forums or topic specific forums. You can find the specialized sections of these forums or sites to meet a potential target market that shares the common interest. You have to make sure though that the forums allow posting links since some may be strict about it. You don't want yourself being banned in a forum since this may effect the credibility of your website.
The last two methods may be more time consuming than submission to search engines, but traffic will surely increase when you exert a little more effort.
  • Search Engines for Specific Niches
Google, Yahoo!, Bing are not only the search engines that you can use. There are specialized search engines which are authorities in their own rights.
These search engines collect information on particular topics like law, universities, hospital, health, education etc. They prowl on the net to search for related resources that can be used by their users.
You can look for search engines that specialize in your niche. You can submit your URL to these search engines and been seen by people who are in the same field of interest. Sometimes it may even be more worth it to do this than striving hard to be on the first page of the popular search engines.
  • Paid Ads
If you want to see immediate results, paid ads and submission is the way to go. Search engines allot a section for paid links. Keep in mind thought that most internet users do not easily trust URLs that they see as paid links.
You have to consider the pros and cons of paying ads to be seen on the right spot where users can see you on the search results. Think of the budget and determine if it will be really helpful for your business.
  • Promoting Your Website with a limited Budget
Today the competition among websites covering the same niche is very tough. Getting top rank is very difficult thing to achieve. With a little budget at hand, you can make use of promotional techniques that can boost your website traffic:
  1. Adwords :- Google's bank account is piling up billions of money from the combo of adsense and adwords. The simple explanation is that these things bring in the money. Adwords may be considered as among the most efficient tool in marketing your website. All you have to do is create an account, inject the most relevant keywords to your site and bid accordingly. At lowest bids, your website may not land among the top results but will find its place on the content network or where websites of people the employ adsense appear.
  2. Website Specific Adwords :- When using Adsense, you will notice the option "advertise on this site". This allows you as an advertiser to create customized advertisements that you can display on specific websites. It does not work on per day click basis but usually implores cost per thousand impression. This controlled advertisement gives you the advantage of putting the text that you want and in the website that you think is best for your campaign.
  3. Ads in Stumble0Upon :- StumbleUpon is a social bookmarking site that enables internet users explore excellent websites using their browser tool bar. When one goes to Stumble, webpages that got positive feedback from other user will be sent to him. You can also rate website negative or positive depending on your experience. There is also StumbleUpon Ads which help you deliver your website to the users. For $0.05 per page delivered, there is a considerable amount of conversion to regular readers.
  4. Direct Banners :- you can utilize the banners of websites which provides this space for paid advertisements or sponsorships. Using direct banners presense will help greatly in building your brand. Being on banner stirs curiosity among user and has high potential of gaining the much needed traffic. Internet users also perceived your site as a credible one since you are somehow believed to be endorsed by another website.
  5. Text Links :- Another way to increase your traffic is by purchasing text link ads. This does not have a direct traffic effect but your ranking will be given a boost. The website where your text links will be placed matter most. The more relevant and perceived your site as a credible one since you are somehow believed to be endorsed by another website.
  6. Sponsor Reviews :- There are websites and forums which offer paid reviews. Like any other business, sponsored review will be like spreading through word of mouth effect in the real world. You can hire a review for a few dollars or experts for a few hundred dollars.
  7. Blog Network :- A numberof blog networks are designed for traffic exchanges. You can earn credit by visiting other blogs of people. With these credits, You are able to purchase banners around the network or ask people to visit your blog. Most of the time these blog network also allow purchase using money, and for a very convenient price you can increase traffic to your website.
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Tips on designing websites continue

21. Don't Confuse Users with Different Version :- Some site may ask for bandwidth preference or screen settings. See where they are, way below the rankings. Just give the readers the content that they want to see.
22. Donot Mix Ads with Content :- blending an adsense along the text body might increase the chance of clicks and revenues. Short term wise, this will earn you profits. Long term, imagine that users who are annoyed of being led to an advertisements which they do not need and do not want to see.
23. Simple Navigation are Top-notch :- Simple navigation is an assurance that the user will not be lost while browsing through your web pages. If one gets lost while clicking Next or hopping to another link, you can say goodbye to a potential subscription or sale.
24. No to Intro :- Placing an intro before letting anyone see the contents of your website is really annoying. Not everyone has the time, patience and attention span to watch what you want them to watch. It is just right to respect their time and lead them straight to the information that they need.
25. Avoid Using Frontpage :- Frontpage and other cheap HTML editors may be easy to use but you are sacrificing the quality of the design. You can often see problems with the codes or bugs when using different browsers. Unless you have advance coding skill that you can avoid such problems, Frontpage and other cheap HTML editors is not the way to build your website.
26. Cross-browser Capabilities :- Different browser have different sets of capabilities. What you have to do is make sure that your design is compatible with the most used browsers by your target market.
27. Intelligent Clicking :- Anchor text plays a vital role in your SEO plan. You have to make good use of them to let the users know where they are going if they click on a link. This give them freedom to choose where they want to go.
28. No Link Cloaking :- Hiding links is like telling the user to go jump in the river. The link must be visible and must tell the user where they will be going. Sending the users to affiliate links without them knowing will led to drop in your credibility.
29. Format Links Properly :- Formatting links properly make them more visible. Highlight their colors and underline them so they looks very inviting to the users. Links are optimally colored with blue.
30. Content Formatting :- The normal text should not be underline nor should it use colored fonts. Making normal text look like links might mislead users that they are also clickable.
31. Guide the Users with the Links :- After the color of clicked links so te user will be guided. This will give the user an idea which pages were visited and which one remains to be unexplored.
32. Avoid Using GIFs :- Advertisement banners may need GIF formatting but if these are not necessary on your website, avoid them. A tons of GIFs make the pages look cluttered and very unprofessional.
33. No to Pop Ups :- pop-up windows have been very annoying ever since. There are also chances that your pop-up window will be blocked by available free blockers in the market today.
34. Avoid color that causes Headache :- Color scheme may cause headache. If you think browsing through your website just for several minutes strains your eyes, then you must reconsider checking for another color on the palate.
35. ALT and TITLE attributes for images :- these will help a lot for blind users aside from being SEO friendly.
36. Functional Footer Links :- Internet users are accustomed to finding useful links at the bottom of the page. Usually you can find FAQs, Terms of Agreement, Contact Us and a lot more functional links. User amy click on them especially if they can find information on the pages.
37. Avoid Horizontal Scrolling :- People will tolerate scrolling down their browser to see the rest of the page. Do not give them the burden of scrolling to the left, than going back to the right, than going back up, than going down. Doesn't that sound tiring enough? The most commonly used resolution today is 1024*768 pixels.
38. Refrain from making long pages :- Scrolling down a few times may be okay to see information. Scrolling down forever to see what information you can give the users may be annoying and impractical. Users may decide to skip or just leave your website. A properly designed navigation plan will avoid this problem.
39. Polish the Grammar and Avoid typographical Errors :- Errors in the text will greatly affects the overall quality of your website. Before posting, you must edit, re-edit and proofread your contents to make sure that there are no spelling errors and grammar rules have been followed well all through out.
40. CAPTCHA :- These are utilized by webmasters to avoid spams on their websites. If you are using CAPTCHA, make sure that the letter are readable without having to call the whole family, football team and friends to read them out.

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Tips on Web Designing
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Tips in designing your website

Search engine optimization is affected by how you build your web pages. Knowing the building blocks of websites is a crucial tool especially for beginners. Knowing how sites are built will help anyone to know how websites will land on the top ranking of search engines.
Here are some things that you need to avoid when desining your website:

  1. Communicate Fast :- The internet is not a domain where people have long attention spans. Your website must give out what it wants to give out at first glance. The first few seconds are very important, it will help decide whether the reader will keep browsing your website or go somewhere else.


  2. Eye Friendly Format :- When layouting your pages, remember that you are not designing a book. Let go of big blocks of text to keep your readers. Your web content must be scannable. Everyone is encouraged to make use of subheadings, bullets, lists etc. Make sure that information can be found by the readers as easy as possible.


  3. Readability of Fonts :- Complicated and sophisticated fonts might look your website good to your eye dut it doesnot necessarily means that these fonts are readable from the perspective of internet users. Make things as simple as you can.


  4. No to Small Fonts :- Web browser can easily zoom in to enlarge small fonts but from the beginning make sure that the fonts that you will use will not cause any eye strains.


  5. Avoide Opening New Windows :- When clicking on links, most internet users hate it whenever the website opens. Let the use take control of the situation whether it will be a new tab or a new window. The back button is also there to get back to your site if the use wants to.


  6. Never Resize The Browser Window :- Again the user should decide for the setting of the browser. You might end up messing up the user's system if you improve any configuration.


  7. As much as Possible, No to Registration :- If registration is not a necessity, then dont require any. Most internet users will veer away from websites that require registration. The web users seek information and they are hesitant to give theirs if it is not at all necessary.


  8. No Automatic Subscription :- Everyone hates spamming and make sure you have the consent of the user before sending anything to his inbox. Unsolicited emails may hust tarnish your credibility.


  9. Too Much Flash is Not the Way to Go :- Too much flash movies will slow down your web pages and may annoy some users who do not have all the time in the world. You can utilize flash movies if there are features that cannot be maximized with the use of the static pages.


  10. Do not Use Music :- Using automatic music in the page may irritate most of the users. So, never use automated music and audio files in your pages.


  11. Let users Decide to Play the Sounds :- How the internet should be used is up to the user. If there will be audio files on your website, let the user decide if he will click play or not.


  12. Badges :- If your website received recognitions, the badges are best placed in the about us section. Badges may make the page look cluttered and lose its over all appeal to the users.


  13. Never Use a Website to Launch the Real website :- Remember the fastest way to the information, the better.


  14. Allow Venues for Feedback :- It will be the best if you leave your contact information so your client, subscribers or readers can leave their praises or comments. You can make use of these feedbacks so you can further impove your website.


  15. Never use blinking text :- This era is long gone.


  16. Keywords in the Url :- If you can make your URLs as simple and as keywordrich as possible then do so. This will help search engines find your web. Aside from developing your page ranking, it will help in brand recall.


  17. Opr for CSS Tables over HTML :- CSS tables are more reliable and faster compared to HTML tables for layout.


  18. Let the readers See the Information :- Avoide using drop down menus for navigation. The more information you let your user see, the better feedback you get.


  19. Rely on Text Navigation :- This is a lot faster compared to using images for links. Aside from being search engine friendly, some users also turn off the images when browsing the internet to maximize their connection speed.


  20. Let them know its PDF :- You dont want users to blow off their streams when their computer freezes while browsing your website because it is waiting for the Acrobat to open. Let them know that they are clicking on PDF.

For more tips click here

Dynamic Urls Vs. Static URLs

Static URLs outscore the dynamic URLs in terms of search engine indexing. The latter is not favored by the search engines because they do not give much of an idea what the site is all about.
Dynamic URLs are generated only upon a request or after an action like. Search engines do not see these pages because when indexing, they crawl what is there and are not designed to fill up any forms. Dynamic URLs are still indexed by the search engines today but is done comparatively slower with static URLs. Some of these dynamic URLs maybe stored in the server but are skipped by search engines because they contain too many special characters like question marks used in forms. There are available URL rewriters which will help one convert dynamic URLs to appear as normal HTML web pages. This way, they can be handled easily by both search engines and end users.

formatting your frames and javascript

Frames
Search engines view one URL as a single page. When frames are used by web designers, search engines get confused because a framed page may actually share a single URL but contain several web pages. They can still be indexed by the search engines but it serves as a challenge for them. The evolution of the internet paved the way for less and lesser use of frames in web designs.
When frames cannot be avoided, web designers must again provide useful text descriptions in their tag to help search engines find these web pages.
Javascript
Websites are basically built on the foundations of HTML but this language is not capable of supporting the requirements of internet users today. Storage of session and database capabilities is well beyond the borders of HTML.
Javascript and PHP are utilized to handle other important needs of websites today. Like those mentioned above, search engines also ignore every javascript that they encounter on a web page. Links that are placed within the codes of the javascript are ignored by the spiders and are therefore not indexed. Some place the javascript codes in the HTML but it may be too cluttered for the search engine spiders that they skip it most of the time.

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method of formatting your movies and animation

Movies and animations are at the same stage like the images. They are very friendly to the users but are not SEO optimal for the search engines. Flash movies for site introductions are eye catchers but you can imagine how search engines will miss all of the embedded contents.
Movies and animation are ranking killers especially when you think of their contents being able to be explained or presented on text which can be indexed by search engines. Web designers go around this problem by providing search engines an HTML version of the contents presented in animation or flash movies. This way they can still be utilized by the site for better page rankings. Themovie files or animation files are excluded by the designers by using robots.txt so the website will not be tagged as having duplicate contents. Too much flash must be avoided until the technology of browsing through the movies and animations will be developed by the leading search engines.

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Method of formatting you images

The different search engines do not know how to see the visual extras of websites like images, flash movies, audios, and java scripts. Web masters are able to help search engine spiders by making use of text descriptions. These texts about the visual extras will enable the search engine to index them.

The search engines may evolve though in the future with them able to index images or videos without the need for text descriptions.

Images
Images are essential to the design of the website. They are a must so they will be attractive to the eyes of internet users. The dilemma of webmasters though is that search engines will not be able to use any of the information that will be placed in the images.
It must be pointed out that clear text links and proper anchor text are as vital as the images. The use of images and textual links is a tough balancing act. Great images may be very friendly to internet users but they will be useless if search engines can not find them. A design compromise must be made to make sure that the website is SEO friendly.
Site owners and designers must closely collaborate and agree that images are still vital parts of the design but they must not be used for displaying text or serve as links. It is not an option to dismiss the use of images since it is an integral part of the aesthetics of the website.
HTML specifications do not require descriptions of images but textual descriptions are a must so search engines will be able to find your website. Make sure to use an informative name and provide appropriate additional information.

Do's and don'ts to abide by the copyright law

Copying web contents is an easy as clicking few buttons. Any one can grab text, images or video from one website and use it in another. When managing your website you must have a clear understanding of copyright law. Below are some practical pointers so you will not voilate this creed:

  • You can use and copy materialswhich are under a public domain. These are materials which donot have the copyright notice or stuff in the website of the federal government.


  • Fair use of short excerpts from copyrighted materials for the purpose of reporting, criticism or commentry is allowed by law. You can quote the portion of the material and will not get into any trouble.


  • You are allowed to make use of facts and ideas that you can find on the internet. This doesnot include the forms or structure which may be protected by copyright laws.


  • You can also find procedure, slogans, title, short pharases, list of contents or ingredients, symbols or names which are not protected by copyright laws. Take note that some of these may be protected by the trademark law.


  • Nominative fair use of company logoes or names is allowed by the law for the purpose of criticism or analysis.


  • You can make use of the company names in your domain be sure that you place a note that you are not in anyway trying to deceive the public that you are representing the company or related to it in anyway.


  • You need explicit permission from the author of a copyrighted work before you use it in your website. This means that simply quoting the source or author will not automatically save you from copyright infringement law suits.


  • Remember that all printed or digital works are protected by copyright even though there is no explicit notice printed or posted with them.


  • Carefully check the copyright of the materials that you intend to use so you know what kind of permission you need before doing anything.


  • Authors of the original content maynot go after you for infringement even if you do not use their materials commercially. Acquiring explicit permission from the owner is the safest way to avoide headaches.


  • Removal of duplicate content doesnot necessarily save you from copyright infringement. You will still be on the hot seat in case the author goes after you in court.


  • If you can not find the copyright holder of a material, this doesnot mean that it is available for use. You may still be held possible for copyright violations.

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Tips for formatting, avoiding duplicate content

Formatting Your Content
When you have a tons of contents on your website, you need to highlight the important points from the rest of the words. You make them bold or italicized so human and search engines can recognized the important wors and pharases easily.
Be careful not to over do the text with tons of bold and italic texts because it will not serve its real purpose. Make sure that you lay out your pages optimally for the human eyes.
Avoiding Duplicate Content
When you get new content, you always need to ask yourself if it is an original content. If your answer NO, then expect trouble.
If the contents in your website were stolen from the pages of other websites then you have posted an illegal copy of the web contents. Search engines will tag these contents as a duplicate content and the reasult will not be favourable to your website. Your website may ultimately be out of the search reasults.
One way of going around this is by obtaining rights to tweak the contents so you can make it original for your website.
Search engines have been very strict about duplicate contents when webmasters try to manipulate the system by creating multiple copies of web pages to hit the high rankings. The search engines algorithms were fooled that the website have the ton of contents when in fact they cannot be consider authorities in their niche.
The malpractice had resulted to search engines activating duplicate contents filters. The content filters remove the suspicious pages. One down side of this is that some legitimates sites like manufacturing companies who share contents with its distributors are taken out of search reasults.
There are sites like copyscape.com which you can use to monitor similar pages on the internet which may contain duplicates of your content. You can get in touch with webmasters of these websites and ask them to remove the duplicated contents. You can also try to alter some of your text contents to avoid the penalty from the search engines.

Comments:
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Original content give high ranking

Search engines rely on the text that can find in your website to determine its relevance and ranking when it displays the search results. This is the primary reason why original content is must.
Internet users go for the freshest and most relevant contents in the internet. Your website must be frequently updated to increase the chance of search engines spiders crawling to your web pages. Logically, better contents will place you ampong the top search results. This will mean more readers or more customers on your part.
There are company sites which really do not focus on providing information on a regular basis. These companies may resolve this by coming up with a newsletter section or RSS which can be distributed to their clients.
Updating your content regularly
You can find ton of contents everyday to put into your website. You can tweak the information you find to make SEO friendly headings and body so search engines will find you.
Remember that the contents you are putting into your website must be useful to your clients or readers. If your content smells like advertising, internet users will not find it very practical for any of their purpose.
If you are operating an online business, you can have an automatic updates of hot or new product lists, discount, online calculators and the works. This may not bring in new visitors but these tools are very useful for your clients and will have a very positive effect on your business.
You can also put up a news section where you can update your readers about changes, events or post some reviews. Another way to get fresh and free content will be through RSS feeds.

Fading metatags still increases your visitors

With the evolution of how search engines determine the relevance of your website, metatags are fading from main stream website design. There are still search engines though that makes use of metadata below the clickable search results. Once users find the information useful, the chances of going to your page increases.
Some search engines still use metatags in their formula to rank your web pages.
These metatags is a tool that web masters use to give users and search engines what their website is all about.With the metatags, search engines are able to figure out the relevance of websites depending on the themes and topics that it contains. Using metatags will not hurt and may still help bringing in the traffic that you want.
Most webmasters or designers make use of the metatags through meta keywords injected into them. A list of keywords in the metatag is a very small boost to have search engines recognize your website but it is worth using.
There are also meta robots that are being utilized to keep contents from search engines crawlers. There are contents that you need to be in your website but you don't want search engines to see and index them.

Importance of links for building your online presence

How the world wide web is constructed is best described by links. Links are the association created by the foundation of hypertext. You link to the websites that you like and likewise the other websites will link to your pages.
All the web pages in the internet are interwoven and interlinked. The spiders of the search engines crawl through these links to find relevant web pages when a internet users enters a search. The more links you have, the faster the search engine spider will find your website. Lesser links means less chance for your website rank on the top pages of the search engines.
Search engines do not simply rely on the quantity of the links of your site but also check for quality of the connections as part of its algorithm.
When we consider SEO concerns, there are two important types of links- inbound and outbound.
Outbound links originate from your website interconnecting to another website. On the other hand, inbound links or backlinks start from other websites going to yours.

  • Backlinks

Backlinks are crucial since they serve as a measure of your popularity of your website among internet users. You can consider some backlinks good and some bad. Categorically speaking, backlinks are not equal because they depends on the reputation of the website that connected to you page. Links coming from relevant sites with similar themes and subjects may be considered backlinks. Bad backlinks begin from suspicious places in the internet like link farms. These should be avoided as much as possible. Links which are hooked to your website without your knowledge must be declined or removed.

You can obtain backlinks from different web directories if you are just starting to build your online connections. There are backlinks builders that you can find online. Webmasters of different websites negotiate terms so aggrements can be reached and links between websites will be exchanged. When doing these, be sure that you are linking with good sources.
Buying backlinks is also a well known practice to establish your presence in the internet. You even can share your link to this site too. visit http://promotionaltools.blogspot.com/2009/08/link-exchange.html to list your links in this page.

  • Internal Links

Internal links or connections between pages of the same websites are also very important.Aesthetically, using graphics or buttons for links are a lot prettier but not SEO friendly. Instead of these, it will be better and wiser to consider using text links. The text links can be seen by the search engine spiders compared to the design blinks like flash animations, images or buttons. If it will be unavoideable, play safe and make use of textual descriptions in their tags.

  • Anchor Text

Anchor text is one of the most crucial elements in the success formula of backlinks. It is the text that someone clicks to go to the hyperlinks that you provide. The anchor text is where all action starts. You will be getting readers, subscribers or clients, because of good anchor texts.When you browse through your backlinks, it will be best to look into the anchor text and make sure that you have properly injected keywords into them. SEO work will be lot easier if you are using anchor texts.You can find free backlink anchor text analyzer online to check if you have used backlinks appropriately. Aside from the link itself, the text around it must also be catchy enough to convince users to click them.

  • Link Do's and Don'ts

Links make your websites relevant and creditable but like keywords stuffing, too much links bought to boost traffic must be avoided. The search engines will not be pleased to see thousands of links being bought by a websites. It will be too manipulating of the ranking system and they do not appreciate this.If you are planning to use link farms, evaluate your situation carefully and determine if it will bring you any good or will buying links will give you the worse end of the deal.Link exchange may alsohave a negative effect in the long run. Too much links from a single site will somehow "marry" your pages to the other websites. You also have to worry of the text links being removed by other parties.A good ratio between inbound and outbound links must also be maintained. It may really depends on the purpose of your website but the ideal is to keep the balance between two.

maximizing Keywords by using them in the right places (Part7)

Quantity is not only good use of keywords but also the quality of how you use them in your website. Keywords used in the page title, Url, headings and first few paragraphs are considered as treasure mines by search engines. They are considered valueable compared to the other keywords that you place in the buttom position of the article.
Using the right keywords placed in the right places will nitro boost your success when compared to the competition who has the same keyword density but doesnot have the keyword in the right vital positions like domain name, first paragraph or title. Google, Yahoo!, Bing and other search engines will recognize your website as more relevant and more important. Here are some spot where they count most:

  • File Names and Urls

Your domain name serves as the signboard of your business. When you have a website about cell phones then you might have to put cell phone or mobile phone in your domain name. To trim it down bit, if you have a mobile repairing service then it might be best if you incorporate this in your domain and make it sound like mobile0phone-repair.biz or.com.
Putting as much major keywords in your Url may help your ranking but you also have to think of how people will recall your website. Keyword greediness will not be very helpful if you are thinking of a domain name. As a measure, more than three words in the domain name sound a bit much.
There are available online tools which can help you think of domain names that are keyword rich. These tools will be able to help you out in case the names that you thought of are already taken.
Search engines will also find websites relevant if you use keywords with your directory and file name.

  • Page Titles

Page titles are great spot to place keywords on a webpage. It may not be mandatory to fill up for the sake of SEO. Unlike the URLs, page title may be as wordy as you want so you have the chance to inject some important keywords.

  • Headings

Heading serves a lot more purpose aside from making your web page friendly to the reader's eye. From an SEO perpective, headings which will divide the paragraph are very important especially if they contain valueable keywords.
There is no written guidelines as to how many words a heading must have but common sense dictates that too long a heading will mean poor readability of the page. You need to consider less than 8 words at max for good heading. You can also vary the heading's font and color.

Link Exchange

We are welcome for link exchange with this website. However to avoid confusion amongst our readers, we will first take a look into your website before we list your link on our site.
Any one who wants to exchange your link to this page can contact at admin@promotionaltools.co.cc along with your web URL, description and reciprocal link.
Dont forget to link this page before you send your page.
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How to Get High Traffic
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What is Keyword Density? (Part 6)

After knowing the important keywords that will land your website on the top search pages, it will also be best if you know how make your web contents keywords-rich. The keyword density is the measure of how your web pages are relevant to the information needed by internet users.
The higher the density of your keywords, most likely the more relevant your page will be. Technically, 3 to 7% for major keywords will be very good structure. Minor keywords can be given a 1 to 2% density in your pages.
Utilize the keywords that you have to make sure that your relevant will be your content. You have to be careful though that you will not sacrifice the readability of your web contents when you plant too much of the keywords needed. This may win favor from search engines in a way but not your potential readers or customers who will not understand a speech of sense from your website. Overdoing it may also result from banning of website from certain search engines cause it will be interpreted as manipulating search results.
There are no set rules when optimizing your web pages with a set of keywords from a very good list but always remember that you design your pages for your readers and customers not just merely for search engine spiders. Keywords stuffing is taking advantages of the system is considered very unethical in the information technology world.

keywords Spell Online Success (Part 5)

Keywords are the most vital SEO point that search engines look for. The keywords on your web page will be matched against the strings of searches that internet users typr into the search engines. The right keywords will spell the superlatives for your online success and profits.
It may sound trivial when say having the right keywords, must be the task of choosing the right keywords is vital and may at the time is difficult too. Determining the keywords may entitle research, and knowing what to look for will make life easier towards optimizing your website.
Methods of knowing what keywords to use
Some years ago, it was very easy to be the top result on the search engines when you use the right keywords on your websites. Today, comperatively you have to do alot more and exert more effort so you can be among the highly ranked pages. Keywords are still key to online success.
Winning the top ranking today involves doing well with two or three word search strings. They are easily manipulated compared with one word searches which can lead you this week on top 10 and the next week on the forget the website pages. The competition among millions of websites is very stiff and almost every websites has SEO plans in place.
One word strings are still feasible but they should be working well with other expressions for high ranking. If you have a website about "mortgage" you have to include other keywords like "mortgage insurance", "fixed rate mortgage", "variable rate mortgage" or"refinancing" plus a bunch of other useful phrases. Thinking broad like how searchers will look for information will help you execute your plans better.
When you are planning how to optimize your websites, it will be best to think of keywords that describes the content of your website and think how they will be entered by the usersof your potential clients to the search engines. You can also include synonyms that may be used by internet users when they search for information. The search engines though have algorithms which can match the words with synonyms in their database.
You can also develop your website to follow the certain theme relevant to your business and the possible keywords people will search for. This way search engines will be able to find your website which is specifically following a theme which can match the strings of searches people type in.
There are also tools online which can help you determine the keywords that you need to emphasize for a particular web content. These tools will tell you which are the hot keywords and which are not appreciated much by search engines.
There are also certain keywords which cater to narrow searches which can make your web site very relevant. You can target a segment of your potential market by anticipating phrases which may not be that popular but still cater to your potential customers.