Web Based Promotional TechniquesWeb based promotional techniques are otherwise known as SEO techniques. If you have decided to or already started developing a website and also want to increase in the natural ranking in every search engine, then here follows some significant web based promotional techniques. Just check out these helpful techniques:
Tech 1. Google leads the industry.....
Though there are several search engines like Yahoo, MSN AltaVista and AllTheWeb, yet Google leads the industry with long strides. So whatever Web based promotional techniques you apply, it should fit Google. Otherwise, your website may loose its importance. The recent statistics says Google controls almost sixty percentage of internet traffic. Thus good result in Google means more traffic to your website and good business. Your significance will increase if your industry exists for a long time. So whenever you register domains for your website do it for four or five years. Your longevity creates a good impression. After all, first impression lasts long!
Tech 2. The First Step is Keyword/phrase analysis.....
When a visitor searches for any information in the Internet, first he/she types a query in the search box. This searched query is otherwise known as keywords. Search engines provide a list of WebPages which either contain the keyword or have some relevance to the keyword. So just think how vital the keyword analysis is for your website. There are several Keyword Analysis tools available online, for example; Google products like Adwords, Labs and Overture Inventory’s Keyword Selector tool. Analyze all the keywords and choose the most appropriate keyword for your website, one which attracts more visitors than the competitors.
Tech 3. Content Is The King, So Write Good Content.....
Just ask yourself a simple question; why should a visitor visit your website? Obviously, the answer will be; to receive valuable information. If you support this concept, then just go back to your site and go through all your WebPages. Your content should satisfy both visitors and search engines. If your content has managed a good balance between search engines and visitors, then your E-business is bound to be a great success! If your website does not have search engine friendly contents then sit down and start writing content by using your selected keywords and don’t forget to have a keyword density of 3 to 5 percent of the total number of words used in the content. Be careful not to repeat keywords more than 5%, you may fall into the trap of Keyword Stuffing- Keyword Stuffing is a Black Hat technique, for which your website might be penalized by Google or can be send to Google Sandbox. Other than the content, your targeted keyword should be present in the H1 and H2 tags, title tag, alt tags and all bold, italicized, underlined texts. Your keyword must appear in the first and the last 25 words of the content. Try to avoid images, because web crawlers can’t read images. So if you wish to put pictures then describe the picture in alt image tags. Another important factor that you should be worried about is duplicate content, don’t copy content from other website’s; Google may penalize for this attempt, too.
Tech 4. Link Campaigning Is the Best Way to Popularize Your Site.....
Link Campaigning is a vital web based promotional technique. More popular your site (i.e. your website’s link should be widely present in the Internet); more quickly the crawler it. The best way to popularize your site is getting links from other sites. This popularity can be achieved through link campaigning, blog posting, forum posting and article submission. Consequently your website will appear in the first few pages of the search engine result pages (SERPs.) Thus you attract more visitors to your website. Link campaigning can be done in three different ways; one-way, two-way and three-way link campaigning. Remember to use your targeted keywords in your anchor text and meta description. If you wish to get better search engine ranking then the web based promotional techniques discussed above will work magically for you.
