Basically, false advertising is any advertising that deceives consumers. This includes misleading or deceptive advertising that technically may to true, but may be misunderstood by consumers. In most cases false advertising leads a consumer to believe that certain benefits will be received, when they're not.
The Federal Trade Commission (FTC) has the authority under Section 5 of the FTC Act to file lawsuits against advertisers believed to be making false advertising claims. This authority extends to traditional media - print, television, radio,...