Late in November we were at SES in Paris, where we had the opportunity to meet some of the most prominent figures in the French SEO and SEM market. One of the issues that came up in sessions and in conversations was a certain confusion about how to most effectively increase the link-based popularity of a website. As a result we thought it might be helpful to clarify how search engines treat link spamming to increase a site´s popularity.
This confusion lies in the common belief that there are two ways for optimizing the link-based popularity of...