how local seo helps web pages?

As a website owner, you know that website optimization is an important part of making sure your site gets higher rankings, but have you considered local search engine optimization? By focusing on local, organic search engine optimization, you can increase the visibility of your site. Since many business owners are already very busy, adding SEM management to the mix can be difficult. If you really want your site to do well, you should be considering PPC management, as well, and if you don't have time for this yourself, you might want to look at getting some PPC help.

Why should you be aiming for local searches? Here are a few reasons to consider it.

1. Buyers do local searches. It's a proven fact that people who are looking for general information do general searches and those who are looking to buy will start searching locally. They do this since most prefer to buy from places near them and it also narrows the search. That being said, the vast majority of people would be happy to order online if they can, so it's a great idea to keep things

2. You don't have to be local. With the right website optimization, you can show up in local results for your area, but if you're a nationwide business, using local search engine optimization will give you access to customers who are ready to buy across the country. Through organic search engine optimization, you'll get targeted results.

3. It can be combined with PPC. Whether you hire a firm to take on SEM management for you or do it yourself, PPC management should be a part of your strategy. Website optimization can only take you so far before you need a little PPC help to boost your business. However, many find that when they attempt to start pay per click advertising, they end up losing money instead of making it. That's because it isn't as simple as bidding on the highest ranking keywords in your industry. There needs to be a complete strategy, which is something that usually only comes after a few years of practice. For this reason, more and more companies are opting to hire SEO firms to handle PPC for them.

4. It's simple and yields great results. You're already looking at website optimization if you have a website, so it doesn't take a lot more to go with local search engine optimization. Organic search engine optimization can really boost your traffic and potential clients and since it really doesn't take much more work than it does to generally optimize the site, why not? You will still be providing the more general keywords that you would have targeted anyway, but now with extra results.

5. It's more targeted. Whether you are a nationwide business or one focused on a specific part of the world, local search engine optimization allows you to really focus on your target audience. People in New York, for example, will be searching for products and services available to New Yorkers, so if you use the appropriate keywords, they are going to find you and will be happy to buy because your site is directed at them in particular. Many international sites offer different web pages for each location, while those based in one country will often do the same for different states or even cities.

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how SEO increase your traffic

Due to advent of the Internet and Internet marketing, Search Engine Optimization (SEO) has become very important. SEO is a process which makes a website get indexed, displayed and ranked better by search engines like Google. Usually small businesses do not have lots of money to promote their services. They can easily promote their services by taking service of any firm offering SEO India based.

Optimization of a website for search engine involves a whole lot of steps. It includes on-site optimization like having proper page title, meta description and meta keywords on the website pages. Off-page optimization includes submitting your website in various web directories. Then you can also go and promote your website in various social networking website and can submit your website in social book marking websites like Digg..

SEO is better that traditional marketing and advertising. To start with, it costs far less. All one has to do is optimize one’s websites for search engines. No need to spend money on a continuous basis after that. One can reap benefits of the hard work in the form of continuous web traffic to your website for a long period after doing SEO. The cost of SEO is less compared to traditional advertising. Even chances of selling a service or product online are better as people find your service when they are searching for your product online.

Optimization of a website for search engine involves a whole lot of steps. It includes on-site optimization like having proper page title, meta description and meta keywords on the website pages. Off-page optimization includes submitting your website in various web directories. Then you can also go and promote your website in various social networking website and can submit your website in social book marking websites like Digg.

You can get your website made by some professional firms that are specialized in website development and Internet marketing or SEO services. Make sure to also get SEO services so that people are able to find your services easily. There are lots of companies that offer SEO India based. Go for any of them.

Online search engines have become very important in our lives as more and more people search for information online. Prominent search engines include Google, Yahoo and Bing. Due to this various businesses can easily promote their products and services without spending lots of money using Internet marketing and search engine optimization (SEO).

This article is by one of the experienced internet marketer who don't want to give his name publically.

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effective marketing tool - SEO

Now-a-days most of people look online for any information, product or services they want. Due to this various businesses can easily promote their products and services without spending lots of money using Internet marketing and search engine optimization (SEO).

When you make your website easy to be indexed, displayed and ranked better by search engines, this process is known as SEO. Website owners can easily opt for any service offering SEO India based. Online search engines have become very important in our lives as more and more people search for information online. Prominent search engines include Google, Yahoo and Bing.

SEO is cheaper and more effective compared to traditional marketing. It costs quite less to get SEO done by some service provider. There are various steps of SEO that when done properly help in the website ranking get better very soon. Another advantage is that when people go to your website from search engines they are more likely to use your product or services.

Now-a-days, any website which is not properly ranking in search engines loses out on web traffic and thus possible business. As of now search engines are a big source of web traffic for the most number of websites.

You can take help of various SEO companies to both make their website and put it online. They can help you have your own online presence buy making website and doing Internet marketing. Make sure to also get SEO services so that people are able to find your services easily. You can choose any company offering SEO India based.

Online search engines have become very important in our lives as more and more people search for information online. Prominent search engines include Google, Yahoo and Bing. Due to this various businesses can easily promote their products and services without spending lots of money using Internet marketing and search engine optimization (SEO).

This article is by one of the experienced internet marketer who don't want to give his name publically.

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Tracking and effects of duplicate content

Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.

Duplicate Content in Google
The way Google handles duplicate content has been discussed a lot in recent memory. This is largely due to a video Google's Greg Grothaus uploaded, in which he discusses at length, the way Google handles a variety of different elements of the duplicate content conversation.
Joachim Kupke, Sr. Software Engineer of Google's Indexing Team reiterated much of what Grothaus said. He also said that Google has a ton of infrastructure for content duplication elimination:
- redirects
- detection of recurrent URL patterns (the ability to 'learn' recurrent url patterns to find duplicated content)
- actual contents
- most recently crawled version
- earlier content
- contents minus things that don’t change on a site
Kupke said to avoid dynamic URLs when possible (although Google is "rather good" at eliminating dupes). If all else fails, use the canonical link element. Kupke calls this a "Swiss Army Knife" for duplicate content issues.

Have you followed all the duplicate content rules and still been penalized?
Google says the canonical link element has been tremendously successful. It didn't even exist a year ago, and is has grown exponentially. It has had a huge impact on Google's canonicalization decisions, and 2 out of 3 times, the canonical tag actually alters the organic decision in Google.
Google says a common mistake is designating a 404 as canonical, and this is typically caused by unnecessary relative links. So, avoid changing rel="canonical" designations, and avoid designating permanent redirects as canonical.
Also, do not disallow directives in robots.txt to annotate duplicate content. It makes it harder to detect dupes, and disallowed 404s are a nuisance. There is an exception however, and that is that interstitial login pages may be a good candidate to "robot out," according to Kupke.
Kupke says that canonical works, but indexing takes time. "Be patient and we WILL use your designated canonicals." Cleaning up an existing part of the index takes even longer, and this may leave dupes serving for a while despite rel=canonical, Kupke adds.
At SMX, Google announced that cross domain rel=canonical is coming within this year. So for example, if the Chicago Tribune has an article on the New York Times, and the rel=canonical points to the Chicago Tribune then Google will only credit the Chicago Tribune with the content.

Duplicate Content in Bing
As far as how Bing views duplicate content, intention is key. If your intent is to manipulate the search engine, you will be penalized.
Sasi Parthasarathy, Program Manager of Bing says to consolidate all versions of a page under one URL. "Less is more, in terms of duplicate content." If possible, use only one URL per piece of content.
Bing isn't supporting the canonical link element (as a ranking factor) yet, but it is coming. They do say to use it, but it's just not really a ranking factor in Bing yet. Bing says that there has been an increase in the usage of canonical tags in the past 6 months, but adoption issues still exist. According to Parthasarathy, 30% of canonical tags point to the same domain (which is fine), and 9% use it to point to other domains. This could be a mistake or it could be manipulative. Bing says they will look for other factors to try and determine which it is.
Bing says canonical tags are hints and not directives. "Use it with caution," and not as an alternative to good web design.
With regards to www vs non-www, just pick one and stick with it consistently. Remove default filenames at the end of your URLs. Bing also says 301 redirects are your best friend for redirecting, use rel="nofollow" on useless pages, and use robots.txt to keep content you don't want crawled out.

Duplicate Content in Yahoo
If everything goes according to plan, you're going to need to worry about how Bing handles duplicate content if you're worried about how Yahoo handles it, but Yahoo's Cris Pierry, Sr. Director of Search, offered a few additional tips.
Pierry says descriptive URLs should be easily readable, and it's not a good idea to change URLs every year. In addition, use canonical, avoid case sensitivity, and avoid session IDs and parameters.
Pierry also says to use sitemaps, and submit them to Yahoo Site Explorer. Improve indexing by proper robots.txt usage, and use Site Explorer to delete URLs that you dont' want Yahoo to index. Finally, provide feeds to Yahoo Site Explorer, and report spam sites linking to you in Site Explorer.
Yahoo says metadata and SearchMonkey are enhancing presentation.

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e-course on creating traffic and conversion (Lesson 1)

Moving on - As the owner of a website design business, I have to
admit that I've seen it all when it comes to websites.
Some clients come to me with fancy, expensive sites, packed with
lots of Flash animation and high-end gadgets. The sites look great,
but sales are virtually non-existent.
While others have homemade sites they either created themselves or
with the help of a friend or relative (or the high school kid down
the street). These sites usually give a very unprofessional image
and don't perform.
And more than a few don't even have a website (and that's the kiss
of death in today's wired world).
Well, no matter where you are in the process of getting on the web,
this course will help you create a better, more successful website.
Since most of my clients tend to be businesses, we're going to
focus on creating commercial websites that increase sales and
generate more leads.
However, even if you have an informational website, you'll pick up
a few tricks from this e-course to help you attract and retain more
visitors.
We'll even talk about how your website can open up additional
revenue streams for you or your business.
So let's get started...
First, I want to share the two most important ingredients that
every commercial website needs...
Traffic and conversion.
Here are the short and sweet definitions:
Traffic is simply the people who visit your website, preferably
people who want what your business produces or sells.
And conversion means getting those people to perform a desired
action while they are visiting your site. That action might be
buying your product directly from your website using online
ordering or phone, or it could be contacting you by email, phone,
or online form for more information (in other words, a lead).
If your site has both traffic and conversion, then it's doing its
job and becomes an important asset to your business.
But, if either one of these ingredients is missing, then your
website (and business) is in trouble.
Let's take a closer look at traffic.
Quality traffic (also known as "targeted traffic") means visitors
who want what your business has to offer. If you have no traffic
coming to your website (a problem for MANY businesses), then
nothing happens. Having no traffic is as bad as not having a
website at all.
Likewise, if the people visiting your site don't really want what
you offer, then nothing happens.
For example, say you own a plant nursery. But the people who visit
your site are looking for furniture for a BABY nursery. You
certainly won't sell many tree seedlings, tomato plants, or
gardening supplies to new parents who are shopping for a crib.
We'll get more into how to find and attract visitors to your
website in Lesson 4 of this course. So keep checking this page. You can even bookmark this page at the top of this content or subscribe this page to your mail through second column using your email address.
And conversion is just as important as traffic.
That said; most people's websites are absolutely horrible at
conversion.
The first step is getting people to stay on your website long
enough to take the action you want them to take.
That's tougher than it sounds. For most websites, the average visit
lasts less than 30 seconds before the visitor clicks away.
A website that converts well will first capture a visitor's
attention through a combination of effective design (which includes
photos, graphics, and layout) with relevant copy (the text).
Once your website has a visitor's attention, the copy and design
should work together to persuade a qualified visitor to take the
action you desire.
Conversion is an interesting combination of art and science. And
what's really interesting is the fact that even small improvements
in conversion can mean a huge increase in sales and profits.
Increasing your site's conversion rate from 1% to 2% means DOUBLING
your results. That's twice as many sales or leads!
But don't worry if conversion rates don't mean much to you now.
We'll cover conversion in more detail in our next installment.
So, Check this page for more info on conversion. You can even bookmark this page at the top of this content or subscribe this page to your mail through second column using your email address.

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relation of link building and its popularity

Late in November we were at SES in Paris, where we had the opportunity to meet some of the most prominent figures in the French SEO and SEM market. One of the issues that came up in sessions and in conversations was a certain confusion about how to most effectively increase the link-based popularity of a website. As a result we thought it might be helpful to clarify how search engines treat link spamming to increase a site´s popularity.

This confusion lies in the common belief that there are two ways for optimizing the link-based popularity of your website: Either the meritocratic and long-term option of developing natural links or the risky and short-term option of non-earned backlinks via link spamming tactics such as buying links. We've always taken a clear stance with respect to manipulating the PageRank algorithm in our Quality Guidelines. Despite these policies, the strategy of participating in link schemes might have previously paid off. But more recently, Google has tremendously refined its link-weighting algorithms. We have more people working on Google's link-weighting for quality control and to correct issues we find. So nowadays, undermining the PageRank algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites.

Discounting non-earned links by search engines opened a new and wide field of tactics to build link-based popularity: Classically this involves optimizing your content so that thematically-related or trusted websites link to you by choice. A more recent method is link baiting, which typically takes advantage of Web 2.0 social content websites. One example of this new way of generating links is to submit a handcrafted article to a service such as http://digg.com. Another example is to earn a reputation in a certain field by building an authority through services such as http://answers.yahoo.com. Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site.

To sum up, even though improved algorithms have promoted a transition away from paid or exchanged links towards earned organic links, there still seems to be some confusion within the market about what the most effective link strategy is. So when taking advice from your SEO consultant, keep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.

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Latest trend in search engine optimization

Search Engine Optimization (SEO) is highly dynamic in nature. The trends that worked in the year 2006 may not find relevance in 2007. Various search engines, such as Google, Yahoo!, and MSN Messenger, adopt unique techniques to identify the valuable contents from the spam spreading through the web.
The latest SEO trends focus not only on the keywords/phrases as it had done before, but also on other aspects such as the theme of the website, the social behavior of searching, etc.
Google, the No.1 search engine in the world, uses an algorithm named PageRankTM, a procedure by which it assigns a value to a website according to its relevance to the searched item. Google has now empowered its algorithm with more ‘common sense’ to carry out the tedious task of separating the relevant contents from the spam. The method adopted for this is called Latent Semantic Indexing (LSI).
The LSI is all about categorizing a websites on the basis of its theme. This method effectively eliminates the spam websites that used to stuff their pages with keywords matching the preferences of various search engines. In the advanced search process, Google spiders scan and evaluate the entire content to identify the theme of the website. For example, if a website contains the words such as ‘SEO’ ‘website traffic’, ‘search engine’, etc., repeated in it, it will categorize this website as the one intended for ‘website marketing’. LSI is effective as it gives a ‘sensible’ search result to the visitor. Moreover, it is a great help to webmasters who develop the website in an organic manner (natural means of improving the optimization of the website). To improve SEO under this method, all they have to do is to keep the theme of the website in their mind and supply user-friendly content.
Another latest trend in SEO is the social bookmarking adopted by Yahoo!. Social bookmarking is the process of saving a website link online for further reference. This can be done in both public and private manner. If it is done publicly, the link will be shown to all.
There are many active bookmarking websites; the most popular among them is del.icio.us. Thus social bookmarking can be called as a method of categorizing the most-sought-after pages in the web. In other words, this is a method where the visitors to a website contribute to its optimization.
The process of bookmarking starts with submitting a link to a bookmaking site such as del.icio.us. After submitting a number of links to the bookmarking site, one can export the links to Yahoo MyWeb. Whenever these links in the Yahoo MyWeb appears in their Search Engine Page Result (SERP), they will be displayed with a special status, showing the details of bookmarking, such as the number of visitors to the link. This facility, therefore, automatically improves the SEO. However, there are spammers who abuse social bookmarking, and of course, Yahoo! has confronted them effectively by introducing ‘no follow’ commands to the links added to it.
Both methods, LSI and social bookmarking, are the latest ethical practices of SEO. However, the conventional practices that rely on keyword density and inbound links, still find relevance in Google. The basic idea of all SEO processes is to encourage the websites that share the relevant contents to the visitors. Good Luck!
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ways to get listed in 10 search result

This is an article to show you the fastest way to get top 10 in the search engines for your own website. This method always work, especially for keywords with low competition. But there are some factors you need to consider before using it.
Ok, here is the method in summary:
Simply use the keywords that you want to rank for as the domain name of your website.
For example, if you want to get top 10 rank for “migraine headache relief”, you can name your website as one of the followings:
migraineheadacherelief (.com, .net or .org)migraine-headache-relief (.com, .net or .org)
If those domain names are not available, you can add a prefix or suffix such as my, site, guide etc. For example,
mymigraineheadacherelief.commigraineheadachereliefsite.commigraineheadachereliefguide.com
The idea is to include the keywords in your domain name.
Before using this strategy, there are some issues you should consider:
1) It’s not a loophole
This method works for competitive keywords. If you don’t believe, search for ‘acne’ and see which website ranks top.
But this method is NOT a loophole.
You still need to build links into your homepage.
The only difference is you need lesser links compared to websites without the keywords in the domain names.
This brings us to the next important point - keyword research.
2) Keyword research
The more competitive the keywords, the more links you need and the longer time it takes for you to get top rank for that keywords.
As a start, it would be a better idea to aim for less competitive keywords.
How do you know if a keyword phrase is competitive?
Simple. Below are my personal checklist:
i) Google search result for that keyword phrase should have less than 500,000 results.
ii) Some of the webpages in the top 10 results should have a PR less than 3.
iii) Some of the webpages in the top 10 results are internal pages of Squidoo.com, Hubpages.com, Blogger.com, Ezinearticles.com and/or Buzzle.com.
If I found a keyword phrase that satisfies all the 3 criteria, plus the keyword phrase has a good demand, I know that I’ve found another gold.
3) Branding
If you think domain name such as migraineheadacherelief.com looks ugly, you are absolutely right!
But if I am creating an affiliate site or Adsense site, I don’t really care whether my domain name looks professional.
If I’m creating a website that requires some form of branding, I may have to give this trick a pass. Alternatively, I will try to include as many keywords as possible while making sure that the domain name looks professional.

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